“SHEBA® 4am Stories” aims to connect with cat parents on social media and encourage them to trial SHEBA® Perfect Portions. Activity includes a podcast, social and influencer activity, a competition and a partnership with Buzzfeed.
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Release Date: 2020
Creative Directors: Jay Phillips & Neil Clarke
Creative: Zak Loney
Agency Planners: Emily Brydon & Brian Williamson
Agency Account Team: Matt Henry & Ella Fanshawe
Agency Producer: Michelle Walton
Media Agency: Mediacom
Creative: Zak Loney
Agency Planners: Emily Brydon & Brian Williamson
Agency Account Team: Matt Henry & Ella Fanshawe
Agency Producer: Michelle Walton
Media Agency: Mediacom
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