There are a number of reasons why your business should be using video marketing, including better conversion rates, good ROI, higher Google rankings and more shares on social media. Research by Wyzowl showed 81% of businesses felt their explainer video helped them to increase sales and 84% of consumers have been convinced to make a purchase after watching a brand’s video. And if that isn’t enough to get you on board, a study by Cisco showed that more than 80% of all internet traffic will be video by 2020.
But it isn’t just about creating a video, it’s about creating a quality video. And one of the most important factors in creating a great explainer video or other video marketing is using professional voice over. Here are just a few reasons why using professional voice over beats out amateur recordings.
Professional voiceover is just more, well, professional
By recording a professional voiceover you will get a high-quality audio recording from both a technical and delivery standpoint. The sound engineer, studio acoustics and recording equipment all allow for a clean, quality recording without background noise or inconsistent levels. Professional voiceover artists are trained to use their voice to bring your script to life. Their job is to convey emotion and excitement that will more fully engage your audience. Using a professional voiceover artist and studio also saves you time on both the recording and the edit.
The right voice builds trust
Voiceover gives your video a human touch, and using the right professional voice over talent brings trust and credibility to your video. A voiceover actor can help encourage confidence in your product through their delivery and relatability with your audience. For example, if your video is aimed at the Australian market, then it’s generally best to use an Australian voiceover artist. This credibility with your audience leads to greater trust in your product. You may even find it beneficial to use the same voiceover actor across a number of videos – the artist’s voice becoming part of your brand and building even greater trust with your customers.
Voiceover gets your customers to take action
The main thing you want from any type of marketing is to get your audience to take action – and through the storytelling skills of your voice over actor, you’ll have a better chance of getting them to do just that. A professional voice actor will help keep your customers engaged throughout the video and emphasize your call to action at the end. Research shows presentations with words and images are 50% more effective when the words are spoken rather than shown. Check out this great video if you want to learn more about why our brains process information faster when voice is combined with visuals.
The professional voice over adds quality too, and confidence in, your video marketing, as well as increases the chance of getting your customers to take action. And don’t forget – as important as professional voiceover is it’s also important to start with good content. Check out our video for tips on how to create a great script.